From BeReal to Retro Cameras: Why Digital Nostalgia Is Taking Over

There’s a growing trend among Gen Z and Millennials to ditch hyper-polished content for something more authentic—and often more analog. From apps like BeReal to the revival of disposable cameras and flip phones, digital nostalgia is back in style.

BeReal and the Push for Realness

BeReal, the app that prompts users to share unedited photos at a random time each day, taps into a desire for spontaneity and real life. It’s a counterpoint to the overly curated world of Instagram and TikTok.

The appeal of BeReal lies in its simplicity. There are no filters, no likes, and no chance to plan a perfect photo. The result? A refreshingly honest look at people’s lives—unfiltered, mundane, and genuine.

Film Cameras and Flip Phones

Sales of film cameras and even flip phones have seen a surprising resurgence. These tools limit options and force users to live more in the moment. In a world obsessed with documenting everything, the imperfections of analog tech are now a feature, not a bug.

There’s also an emotional connection at play. Using a film camera or listening to a cassette tape brings back memories of simpler times. This emotional resonance makes analog tech more than a novelty—it becomes a form of digital self-care.

Music Goes Lo-Fi Again

Cassette tapes, vinyl, and retro music players are booming. Part of it is aesthetic, part of it is sensory. The tactile nature of pressing play on a Walkman offers a break from touchscreen fatigue.

Streaming may be convenient, but it lacks the charm and intention of physical media. Vinyl records encourage listeners to slow down and experience music as an event, not just background noise.

Why Nostalgia Works

In uncertain times, people look back. Digital nostalgia offers comfort and a sense of control. It also promotes mindfulness—pausing to enjoy life without filters, likes, or edits.

This nostalgia-fueled trend is also a rebellion against surveillance capitalism. Analog devices don’t track you, don’t push ads, and don’t steal your attention. They provide privacy and peace of mind.

Will It Last?

Probably. While not everyone will switch to film or give up smartphones, the movement toward digital detoxing and analog experiences reflects a broader shift in tech culture—one that values presence over performance.

Expect hybrid approaches to emerge—modern gadgets with analog aesthetics, apps that simulate old-school functions, and more brands embracing the slow-tech movement.